When it’s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say. Pitt’s typography communicates clearly and cleanly, with enough flexibility for a wide range of situations.
Primary Font
Uses: Headlines, Callouts, Impact Moments
Publisher: Hubert and Fischer
Styles to Use: Bold, Regular
Platforms: Print, Screen
Secondary Fonts
Uses: Subheads, Body Copy, Callouts
Publisher: Google Fonts
Styles to Use: Light, Light Italic, Regular, Italic, Semibold, Semibold Italic, Bold, Bold Italic, Extrabold, Extrabold Italic
Platforms: Print, Screen
Uses: Subheads, Body Copy, Callouts
Publisher: Sorkin Type
Styles to Use: Light, Light Italic, Regular, Italic, Bold, Bold Italic,
Platforms: Print, Screen
Alternate Fonts
Uses: If you use Microsoft Word, PowerPoint, or other similar programs, please use the substitute fonts listed here.
Platforms: Print, Screen
Arial Black - Substitute for Rubik
Arial - Substitute for Open Sans
Cambria - Substitute for Merriweather