Photography plays an important role in our brand communications because it tells our story visually. Although our words are compelling, images offer powerful proof of what we say. For this reason, photographs should be carefully selected to match our messaging, and they should always feel authentically like Pitt.
When selecting and using our photos, please keep the following guidelines in mind. Keep images authentic. Excessive editing or manipulation of photos is strongly discouraged.
Be sure to showcase the diverse body of Pitt’s students, faculty, staff and alumni by ensuring that a balance of genders, races and ethnicities is represented in photos.
For University-wide materials, aim to balance the subject matter. Mix student life, various academic disciplines, athletics, faculty and other areas to give an authentic point of view of Pitt. Check out our available photos for download.
Keep the brand personality words (Inquisitive, Transformative, Approachable, Collaborative, and Determined) top of mind.
