Brand Guidelines
These brand guidelines are meant to inspire, clarify, unify and define Pitt’s brand positioning and our impactful storytelling opportunities as we bring Pitt’s brand to life together. This is a living document, meaning that elements outlined in this document and the guidelines are subject to change. As such, we recommend you check back frequently to consult with and download the latest version of our brand guidelines.
Download the Brand Guidelines (PDF)
Institutional Marks
The Institutional Mark (shield and signature) is the main identity for the University of Pittsburgh. Learn more about the Institutional Mark.
The Pitt script is the official logo for University of Pittsburgh Athletics teams. It is used outside of Athletics for nonacademic student organizations, associations, and student-centric or internal promotions.
Regional Campus Marks
Digital Screens
For signage, download one of our digital screens.
Electronic Letterhead
This editable letterhead is intended for informal correspondence that must be sent via electronic mail.
Elements & Assets
Download new elements and assets (ZIP) to ensure your materials reflect the updated Pitt branding.
Here are some guidelines to follow when crafting your internal and external emails.
Favicons
The institutional mark is used for the favicon for official pitt.edu webpages.
Marq
Marq is an ideal tool for communicators, designers and others who have need to quickly generate high-quality, on-brand marketing and promotional materials.
PowerPoint Templates
Download one of our three PowerPoint presentation templates.
Research Poster Templates
These poster templates are not required but provide a basic format that incorporates the University shield and signature.
Writing Style Manual
The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by the University of Pittsburgh. It has been prepared for the use of all who write University promotional materials as well as Web sites that will carry the University of Pittsburgh name.
